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It's easy to wake up one day and realize your career has simply... happened. Before long, ten years have passed, and you've spent more time reacting to opportunities than intentionally creating them. Brad Maruca, Managing Director in Deloitte's MedTech practice, believes that's one of the biggest mistakes professionals can make.
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Every startup founder believes their company is different. They've spent years developing the technology, solving difficult engineering problems, raising capital, building a team, and chasing milestones that often come with enormous personal sacrifice. It's no surprise that many founders become emotionally attached to the value they believe their company deserves. The challenge is that investors don't value emotion, but risk. Every year, the Medtech industry follows a familiar pattern. As the calendar winds down, manufacturers work to hit annual sales targets by offering hospitals and health systems incentives to purchase inventory before year-end. On paper, the strategy makes sense. Sales numbers improve, purchasing targets are met, and everyone enters January having closed the year strong. But according to Brad Maruca, Managing Director in Deloitte's MedTech Division, that approach may be creating a much larger problem. |
AboutThe MedTech Snapshot Podcast, hosted by Square-1 Engineering’s Travis Smith, features quick insights from industry executives on topics like startups, funding, product development, finance, manufacturing, and more. Archives
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