The media loves the sensationalism of it. Many love to protest it. Others use it as a platform for reconstruction.
The American Dream - is it dead or alive?
Seems like there’s a lot of talk about the American Dream at present in our country. What is it anyway?
The American Dream is the national tenet of the United States, the set of ideals (democracy, rights, liberty, opportunity, and equality) in which freedom includes the opportunity for prosperity and success, and an upward social mobility for the family and children, achieved through hard work..." What stands out to me in this statement are the words ‘opportunity’ and ‘hard work’. What this tells us is the American Dream is an opportunity to prosper yet it only comes through hard work.
Yet this still does not address the question - is the American Dream alive or dead?
I know of a story which may help you with this question. While this may be just one story it’s important to note there are thousands of others like it. You decide.
Our story starts off with a talented young woman who calls Portland, Oregon her home. Carly Sitner is a mother of two, a wife, a sister, a daughter, a vegan and one tough cookie with the courage of a tiger. Needless to say she's incredibly busy. Speaking of cookies, Carly happens to be a chef with a specialty in pastries, desserts and other fancy baked goodies that sooth the soul and make your taste buds run wild.
Carly (pictured here) has been a chef for 13 years in Portland working for a variety of bakeries, including some very large corporate establishments like the grocery store that sells only 'wholesome' things to eat.
At the age of 31 Carly decided that enough was enough and she was going to make her dream a reality. She was going to open the first ever vegan donut shop in Portland. What’s amazing about this story is what Carly is leaving behind in order to follow her dream, the American Dream. She's leaving behind a stable leadership role with the 'wholesome' grocery store, a good paycheck and a job that is rewarding - all for the unknown. Yet she’s doing it anyways. Mind you she has a very full life outside of work yet that doesn't seem to stop her.
Starting a small business is no day at the fair. It’s hard work, long hours, risky and takes determination. If it was truly easy everyone would be in business for themselves. Yet Carly pushes onward. It would also be important to note that neither Carly or her business partner are wealthy, nor have they been given a huge sum of money in which to seed the business. Often times I hear people talk about business owners and just automatically assume they all came from gobs of money. This just isn't the case.
Carly started off the ole fashion way with nothing more than an idea and a will to see it through. First they built interest in their product (craft made vegan donuts) in the local community by doing bake sales and small catering. They then took their idea on Kickstarter where the community responded with praise helping them pass their goal, handsomely. Carly and her partner then took those early wins and proceeds which were acquired with lots of time, patience and hard work and presented it to a couple local banks. With little collateral and just a dream a bank shared their vision and gave them a loan to start the business.
As we fast forward to present day, the donut shop, called Doe Donuts, is scheduled to open early this summer, albeit with a line around the block from patrons feverishly waiting to sink their teeth into the tasty baked goods Carly whips up.
The story of Carly Sitner and Doe Donuts may still be in the early chapters yet as with any good story you know you’ve got a winner even when you’re only a couple pages in. The story of Doe Donuts and the entrepreneurial spirit of Carly and her business partner sheds much needed light on the types of opportunities that exist in this country. Thomas Edison once said, “Opportunity is missed because it is dressed in overalls and looks like work.” Apparently Carly enjoys overalls and hard work because this opportunity isn't passing her by.
Is the American Dream alive or dead?
I believe it is indeed ALIVE and well and Doe Donuts is a fresh and tasty example of what can happen when someone puts words to action and follows their dream.
As it turns out Carly Sitner, our pastry chef extraordinaire, also happens to be my younger sister. I’m incredibly proud of her and the decisions she’s made to follow her dream of owning her own business while doing something that she truly loves.
I look forward to being one of her customers waiting patiently in line to savor their tasty donuts while taking a bite of Carly’s version of the American Dream.
About the Author
Travis Smith is the founder and managing director of Square-1 Engineering, a life sciences consulting firm, providing end to end technical project services to companies which design, develop and or manufacture products in Southern California. He successfully served the life sciences marketplace in SoCal for over 15 years specializing in engineering services, consulting, project outsourcing and leadership development. In 2019 he was recognized as a ‘40 Under 40’ honoree by the Greater Irvine Chamber of Commerce as a top leader in Orange County, CA.