Our Team

Travis Smith
Founder & Managing Director

As the Founder and Managing Director of Square-1, Travis leads the company with a people-first approach and a passion for helping clients and team members succeed. Recognized as a ‘40 Under 40’ honoree by the Greater Irvine Chamber of Commerce, he is dedicated to continuous growth and driving Square-1’s mission to deliver excellence across the medical device industry.

Trisha Aure
Sr. Director, Operations & Delivery

Trisha is Square-1’s Sr. Director of Operations & Delivery where she ensures projects run seamlessly from kickoff to completion. Since joining the company in 2018, she’s been a driving force in building strong client relationships and delivering results that exceed expectations. Recognized as a 2021 ‘40 Under 40’ honoree in Orange County and a MedtechWomen Mentor, Trisha is known for her positive leadership style, deep industry expertise, and unwavering commitment to client success.

Annika Humphrey
Technical Services Rep

In her role, Annika supports clients across Southern and Northern California. With a background in Healthcare Management from Cal State Long Beach and experience at Masimo and Kaiser Permanente, she brings both industry knowledge and a passion for healthcare innovation to her role. Annika thrives on building authentic client relationships, solving problems, and helping companies overcome engineering and compliance challenges to bring safe, effective medical devices to market.

Scott Helbing
Technical Services Rep

Scott joined Square-1 Engineering in April 2024 as a Technical Services Representative, helping clients accelerate timelines, reduce risk, and scale effectively. With a background in Economics and Business Administration from the University of Oregon and prior experience in Clinical Operations and Biopharmaceutical consulting, he brings analytical expertise and strong problem-solving skills to every engagement.

Ashley Passow
Sr. Marketing Specialist

Ashley is Senior Marketing Specialist at Square-1 Engineering, responsible for shaping how the company connects with clients and the broader MedTech community. With experience across multiple industries, she brings expertise in marketing strategy, events, social media, and email campaigns to ensure Square-1’s services are clearly communicated and accessible to those who need them.

Our Field Team

Our Field Team is the heart of our client projects. Made up of experienced engineers and compliance professionals, they bring specialized expertise in R&D, Quality & Compliance, Regulatory, and Manufacturing Engineering. Whether tackling complex challenges or accelerating timelines, our team integrates seamlessly with our clients to deliver solutions that drive MedTech innovation forward.